Product Manager

Simpals

Chișinău

Roadmapping OKRs Management Team Mentorship Data Analysis Hypothesis Validation Pricing Interviewing Digital Marketing Email Marketing Market Research Competitive Analysis

SONR Music:

- Created roadmaps and set OKRs for product launch, driving 30% quarterly sales growth.
- Managed and mentored a product team of five.
- Developed and implemented workflows, tracking key metrics.
- Developed pricing strategies and analyzed unit economics to optimize revenue.
- Led hypothesis validation processes.
- Generated growth hacking hypotheses for ad campaigns on Facebook, Instagram, Google Ads, and Amazon, optimizing through performance analysis.
- Managed email marketing campaigns, increasing open rates by 20-30%.
- Developed landing pages in Miro and product listings for Amazon and Decathlon.
- Crafted B2C and B2B go-to-market strategies for online and offline channels, defining product positioning, pricing, and value propositions.

Aheel:

- Developed roadmaps and established OKRs for validating a product concept.
- Mentored a junior product manager.
- Developed and implemented workflows.
- Identified potential customers' needs, challenges they face, benefits they seek, competitors, and solutions to their pain points.
- Interviewed potential customers and industry experts to collect qualitative insights and evaluate product-market fit.
- Designed surveys to determine which features should be included in the product.
- Created landing pages, CTAs and offers for ad campaigns, identified target audiences, tracked ad performance, and performed data analysis.

SONR Coach:

- Performed qualitative research by conducting interviews with customers and potential
segments, followed by applying product frameworks to analyze and structure the insights gathered.
- Conducted UX interviews.
- Developed B2B partnership strategies, including product positioning, pricing, and value propositions, while collaborating with partners to close deals.
- Performed market research and competitive analysis.
- Developed promotional offers and managed communications with journalists, reviewers, and ambassadors.